Business Related

Recommended Reading List

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The book list below is recommended reading for emotional growth. The descriptions are written by various editors and reviewers. My specific comments are in quotes, usually at the beginning, and followed by my initials. To purchase, just click on the book title in its associated description.

“All Gallwey’s books have a similar message. Choose from amongst them: If you’re into tennis, choose Inner Game of Tennis. Golf? Then Inner Game of Golf is for you.”—B.M.

The Inner Game of Work: Focus, Learning, Pleasure, and Mobility in the Workplace teaches you the difference between a rote performance and a rewarding one. It teaches you how to stop working in the conformity mode and start working in the mobility mode. It shows how having a great coach can make as much difference in the boardroom as on the basketball court – and Timothy Gallwey teaches you how to find that coach and, equally important, how to become one. The Inner Game of Work challenges you to re-examine your fundamental motivations for going to work in the morning and your definitions of work once you’re there. It will ask you to reassess the way you make changes and teach you to look at work in a radically new way.

In this first new and totally revised edition of the over two million copy bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business — from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed — and shows how to apply the lessons of franchising to any business, whether it is a franchise or not. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

“Here’s a really quick way to write a business plan!”—B.M.

The One Page Business Plan Book 3rd Edition now includes the Entrepreneurs Toolkit CD-ROM with Interactive Templates, Budget Worksheets, Sales Calculators, Sales Budgeting Tool, Scorecards, and additional Bonus Tools.

Get Clients Now: A 28-Day Marketing Program for Professionals and Consultants, by business coach C.J. Hayden, lays out a very precise marketing and sales system actually designed to be completely customized for optimal effectiveness by anyone in the service industry. Employing a “cookbook model” to help readers create this individualized action plan, it first shows how to determine which ingredients are missing from current marketing and sales activities and then suggests the specific tools and tactics that will immediately get a successful effort underway. The truly unique part of this book, however, begins in chapter 6, which breaks down Hayden’s explicit four-week system into 28 separate sections that are meant to be read and acted upon one day at a time.

Self-help books are useful, and don’t replace working with a coach!